Pleasing the consumer is a major key for a successful business. Would quicker and less invasive security checks keep you content? Differentiation is becoming increasingly crucial in winning over consumers against competitors. With mobile use dominating consumer lives, Social Media Today gives great advice on how to distinguish your content in an over-saturated market. Online commerce giant Ebay now allows customers to create online collections and profiles. Apple, once again dominating headlines, continues to prove why it is at the forefront of the technology world! Check out our last October installment of Pica Picks!
Monday
At the Airport of the Future, Even the Security Check Is Self-Service
For many travelers, airport security is perceived as a nuisance. Long lines and invasive TSA officers often stress out passengers even though it ultimately ensures safety. Since self- service is a growing industry, Palo Alto based start-up Qylur has created self-service airport security checkpoints. The machine identifies harmful objects and substances by comparing scanned objects with previously scanned objects. This machine could potentially reduce fifteen TSA officers at a checkpoint to five. Do you trust technology to keep you safe in the sky?
Tuesday
Apple Just Ended the Era of Paid Operating Systems
Following the release of Apple’s new iPhones at the beginning of the month, Apple has introduced the latest editions to the iPad, Macbook, Mac Pro, and OS families. The dominant headline since the event, held San Francisco, was Apple’s announcement to end the era of paid operating systems. Mavericks, the newest OS, is available to Mac users for free. In the past, Apple has charged users between $129 and $19 to update their operating system. This move signals Apple’s effort to push desktop and laptop sales towards the growth seen in the smartphone and tablet marketplace.
Wednesday
Ebay Channels Pinterest, Allows Users (and Celebrities) to Curate Collections
Ecommerce giant Ebay has revealed plans that will allow users to begin curating collections. This interactive feature encourages users to create distinct profiles of themselves or their business, while also allowing users to follow each other’s collections. Many critics are pointing out the similarity already the already popular social media platform. Pinterest. To further distinguish themselves in the marketplace, Ebay plans to boost holiday sales through their mobile app and are planning to have celebrities design exclusive collections. Ebay is also expanding “Ebay Now”, a local delivery program that delivers products to customers within an hour of purchase.
Thursday
Content Is King, But Distribution Is Queen and She Wears the Pants
Are you having trouble gaining adequate exposure for your content? Over the past decade, online content has boomed! Marketers often rapidly create content with the hope of attracting an audience. However, quality vs. quantity may become irrelevant in an over-saturated marketplace. Some argue marketers need implement stronger distribution strategies through stronger promotion and using traditional forms of PR. What are your thoughts on this strategy?
Friday
Mobile Tech Just Had Its Biggest Financing Quarter Ever
Growth of mobile technology shows no signs of slowing down! Financial reports for the third quarter of 2013 show over $1.12 billion invested into mobile tech. This is a major increase from 2012 Q3′s report of $968 million. Investments in mobile technologies has also become a crucial requirement for all companies in order to actively interact with consumers. With over 141 million smartphones in the U.S., mobile advertising is expected to increase and reach $40 billion in 2018! Since mobile technology has now become a normal channel for e-commerce , companies are being pressured more than ever to develop engaging content.
